Individual Executive Voices Outperform Company-Page-Only Strategies
Oct 13 2026 - For over a decade, B2B marketing playbooks have treated corporate social media pages as the primary flagship for brand communications. […]
Energy Is Reshaping Commercial Real Estate Risk and Opportunity
Oct 6 2026 - Commercial real estate is facing another energy shock, but its impact extends beyond utility bills. Rising oil prices have increased […]
What AEO Means for Commercial Real Estate
Sep 29 2026 - A broker posts a caption about a new industrial building in Paramus, NJ: three sentences, a few hashtags, and a […]
Drone Footage Offers a Valuable Marketing Asset for General Contractors
Sep 22 2026 - A superintendent needing to document a foundation pour schedules a drone flight; the footage is added to the daily progress […]
Is Separately Metering a Multi-Tenant Building Worth the Expense?
Sep 15 2026 - During a conversation at a recent CREA United meeting, one participant threw out a number: $200,000 to separately meter a […]
What Warren Buffett’s Cash Pile Says About Surviving a CRE Downturn
Sep 8 2026 - It’s late summer 2026, and one major American holding company is sitting on nearly $4 billion in cash and short-term […]
Pre-Specced Spaces: The New Landlord Strategy for Hard-to-Lease Units
Aug 25 2026 - You’ll find vacant units sitting empty in every market, not because the location is poor, but because no one can […]
AI in Banking and Finance: What It Means for the People Financing Your Deals
Aug 18 2026 - Much of the AI conversation in the commercial real estate world centers on brokers, landlords, and the buildings themselves. But […]
Why (Some) Office Leasing Is Shifting to Hub and Spoke
Aug 11 2026 - In a recent CREA United meeting, someone noted that fewer companies are chasing a single 50,000-100,000-square-foot block downtown, opting instead […]
The Case for In-Person Meetings
Aug 4 2026 - (Even when Zoom would be easier) Someone in the CREA United group mentioned recently, half jokingly and half seriously, that […]
The Quiet Return of Independent Practice
Jul 28 2026 - And what it means for the smaller medical office space For over a decade, the story in healthcare real estate […]
Opinion of Value vs. Appraisal: What’s the Difference & Why It Matters
Jul 21 2026 - If you’ve ever asked a broker, “What’s this property worth?” and gotten an answer within a week or so, you […]